Released on: July 7, 2008, 1:56 am

Press Release Author: Mark Dunphy/Dunphy Public Relations

Industry: Computers

Press Release Summary: Monday, 7 July 2008 - With the much-talked of slowdown in the
Irish economy and the scaling back of overall growth projections for tourism in
Ireland, one Limerick-based company has come up with an economical way for hotels to
secure online exposure.

Press Release Body: Avvio.com have signed deals with Hertz and TripAdvisor to allow
over 350 of their hotel clients to advertise on both websites for no upfront cost.

TripAdvisor is the world's largest online Travel Community with more than 25 million
monthly visitors, 6 million registered members and 15 million reviews and opinions
from real travellers around the world. 97% of visitors to the TripAdvisor website
use it to plan their next trip.

Avvio clients will now be able to display their hotel website address on their
review page on TripAdvisor, encouraging reviewers and researchers to click directly
through to the hotel's own website to make a booking, rather than using third party
portals.

Hertz, the largest car rental company in the world, will be including a 'Hotel
Special Offer' page on their website and will also publish hotel promotions to their
Gold Club Members.

"This new channel-to-market for hotels has been made possible through Avvio's unique
Affiliate Marketing solution. Although Affiliate Marketing has been about for some
time, due to recent technological advances, its potential as a business delivery
tool is only now being recognised", stated, Mr. Frank Reeves, Founder and Chief
Technical Officer, Avvio.com.

Mr. Reeves added, "The goal of our primary software offering is to grow sustainable
direct business for hotels. Our Affiliate Marketing solution enables hotels to sell
more and reduce distribution costs whilst sitting intimately with a client's
long-term internet strategy for developing direct online business."

Avvio.com, which boasts over 700 clients, began trading in February 2002 and
currently employs 40 people at its offices in Limerick, Dublin, Germany and the UK.


The firm delivers online results for some of Ireland's best-known hotels, including
Ashford Castle, Dromoland Castle, The Merrion Hotel, The K Club, The Dylan and Moran
Hotels. 80% of 5-star hotels in Ireland use the company\'s online software.

Further information on Avvio is available from Nichola O\'Connell, Marketing Manager,
Avvio.com, on LoCall 1890 302000, by email nichola.oconnell@avvio.com or at
www.avvio.com

-ENDS-

Notes to Editor:
- Mr. Frank Reeves, Founder and Chief Technical Officer, Avvio.com, is available for
interview and further comment. Photo opportunities can be arranged on request.
High-resolution images of Mr. Frank Reeves are also available. Please contact Mark
Dunphy of Dunphy Public Relations on 086-8534900.
Two Limerick brothers own Avvio.com. Brian Reeves (Managing Director) and Frank
Reeves (Technical Director) were previously shortlisted for the Ernst and Young
Entrepreneur of the Year Awards

Mark Dunphy
Dunphy Public Relations
www.dunphypr.com
media@dunphypr.com
00353-868534900

Web Site: http://www.dunphypr.com

Contact Details: Dunphy Public Relations, Connolly, Ennis, County Clare, Ireland
Tel: +353 (0) 86 853 4900 Email:media@dunphypr.com